FinikoundaStays

What it is

Independent rentals a minute from the water, in a destination with a sharp season. July and August fill themselves. May, June and September are the ones that matter.

The audience arrives mostly from abroad — Germany, Scandinavia, the Netherlands — and searches in English. That is why the site is English-language throughout: there is no point maintaining a second language nobody reads.

What was not working

Almost every booking arrived through a platform. The site existed, but it behaved like a brochure: photographs, a phone number and nothing that led anywhere.

• No route from visit to booking
• Every property presented together on one page
• The English copy was machine translated from Greek
• On a phone the text ran off the screen

Specifically

• A separate page for each property, with its own photography, its own copy and its own address on Google
• All copy written from scratch in English rather than translated word for word
• An availability request form that lands on the owner's phone
• Reasons to book direct, stated plainly: no commission in the rate, flexibility on arrival
• Phone-first design, because that is where most of the traffic is
• Technical SEO for English searches such as «Finikounda accommodation»

What changed

Handed over in 15 working days, with all copy written by us in English.

The site now has a single route that ends in a booking request, and every property has a page that can stand on its own in search.