Villa ofthe God

What it is

A guesthouse on Agistri, an hour by boat from Piraeus. Two accommodation types: rooms for couples and short escapes, and a maisonette for families or groups.

They are two different products with different audiences, different rates and different lengths of stay. One gets booked two days ahead, the other two months.

What was not working

Both types were presented together, as if they were the same thing. A family looking for a maisonette saw photographs of a twin room and left.

• One shared piece of copy covering two different products
• No page that could rank for «Agistri maisonette»
• Bookings handled by phone and messages, with nothing recorded

Specifically

• A separate page for the rooms and a separate page for the maisonette, each with its own photography and copy
• Different copy per audience: quiet and a view for couples, space and a kitchen for families
• A clear route to a booking request from every page
• Access details — ferries, times, distance from the port — because that is the first thing anyone asks
• Phone-first design and load times that survive a slow connection
• A structure ready for a second language without rebuilding the site

What changed

Handed over in 15 working days, with all copy written by us.

Each accommodation type now has a page that stands on its own in search, and a visitor works out which of the two concerns them within ten seconds.